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Rental property in Charleston, SC

2026 Market Data & Investment Analysis

Gross Yield

5.1%

Annual rent / price

Median Home Price

$420,000

As of 2026-Q1

Median Monthly Rent

$1,800

Per month

Population

156,000

+1.8% / yr (5y avg)

Estimates based on median market data. Actual returns depend on your specific property. Source: Redfin / Zillow / U.S. Census Bureau, 2026-Q1.

Calculate your rental yield in Charleston

Pre-filled with Charleston's median values. Adjust to match your specific property.

Property Details

$

Total acquisition cost before taxes

$
$

HOA, insurance, property management

%

% of time the property is empty

%

% of purchase price (e.g. 2% = 2)

% of price

Rule of thumb: 1% of purchase price/yr

Results

Gross Rental Yield

5.14%

Net Rental Yield

3.31%

Cap Rate

3.31%

Monthly Cash Flow

$1,160.00

Annual Cash Flow

$13,920.00

> 6% — Excellent4–6% — Good< 4% — Low

Charleston rental market at a glance

Median Home Price — 5-Year Trend

2021
$350,000
2022
$460,000
2023
$440,000
2024
$430,000
2025
$420,000

Median Monthly Rent — 5-Year Trend

2021
$1,450
2022
$1,680
2023
$1,760
2024
$1,790
2025
$1,800

Charleston provides solid rental yields of 5.1%, in line with healthy investment market benchmarks.

Strong population growth of 1.8% per year suggests increasing rental demand and a tightening supply-demand balance over time.

The vacancy rate of 5% is healthy, indicating strong rental demand and limited downtime between tenants.

What type of investment market is Charleston?

Appreciation Market

Charleston features strong population growth that may drive property values higher over time. Current rental yields are modest, so returns are more dependent on price appreciation than immediate rental income.

Strengths

  • Population growth of 1.8% per year supports long-term demand
  • Appreciation potential may deliver strong total returns over time
  • Robust rental demand from growing workforce and population

! Risks

  • Gross yield of 5.1% provides limited current cash flow
  • Higher purchase prices require larger upfront capital
  • Returns more sensitive to market cycles and interest rates

Key Metrics

Gross Yield5.1%
Median Home Price$420,000
Median Monthly Rent$1,800
Population Growth+1.8% / yr
Vacancy Rate5%

How does Charleston compare to nearby cities?

Charleston vs Savannah: 0.9 percentage point difference in gross yield.

CityMedian PriceMedian RentGross YieldPop. Growth
Savannah, GA$280,000$1,4006%+1%
Charlotte, NC$370,000$1,7005.5%+1.4%
Raleigh, NC$390,000$1,7505.4%+2.1%
Atlanta, GA$350,000$1,7506%+1.6%
Richmond, VA$310,000$1,5506%+0.7%

Common questions about investing in Charleston

Is rental investing profitable in Charleston?
Charleston offers a gross rental yield of 5.1%, which is in line with the national average. With a median home price of $420,000 and median monthly rent of $1,800, profitability is achievable but depends heavily on financing terms and whether you can source properties below the median price.
What is the average rental yield in Charleston?
The average gross rental yield in Charleston is approximately 5.1%, based on a median home price of $420,000 and median monthly rent of $1,800 (as of 2026-Q1). Net yield, which accounts for vacancy, expenses, and maintenance, is typically 2–3 percentage points lower.
How does Charleston compare to Savannah for investors?
Charleston has a gross yield of 5.1% compared to 6% in Savannah, a difference of 0.9 percentage points. Savannah offers higher current yield. Charleston may compensate through stronger population growth and long-term appreciation potential.

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